Marketing Director RU, Alibaba
A proven marketing leader, Tatiana possesses 15 years of executive experience in omnichannel retail, consumer products, and technology. Having served as CMO and CDO of multibillion dollar global companies, Tatiana amassed deep expertise in critical value-added activities to include brand development & revitalization, digital transformation, launching new ventures, and customer experience architecture. Tatiana’s broad skillset is evidenced by her successful management of several key consumer brand launches at L’Oreal, the launch of e-commerce operations at OBI, and the comprehensive digital transformation deployed by Leroy Merlin. In her most recent role as CMO of Alibaba Russia, Tatiana executed the CIS market & growth strategy for AliExpress and crafted the crucial «go-to-market» launch and strategy for TMall, which is now the global behemoth’s largest sub-brand. Tatiana is the recipient of several prestigious industry accolades including Effie and Cannes Lions awards and was named «Best Retail CMO» in 2016. Tatiana is an alumnae of the Harvard Business School.